Finishing your game is not the end but only the beginning of the next chapter



'What does that really mean?' Well, let me give you an example. Imagine you believe that if you finish creating and releasing a game, all your problems will be solved. You think that by releasing the game, you'll start earning income and have enough money to pursue your goals. So, you eagerly publish your game, expecting it to be an instant hit. But as time goes by—1 hour, 2 hours, 3 hours, 5 hours, 6 hours, 1 day, 2 days, 1 week—nothing happens. There's no buzz, no player engagement. It feels like you missed something important.

You realize that merely finishing and releasing the game doesn't mean your job is done; it's just the beginning. But even if you made mistakes during the game's launch, it doesn't mean you can't recover (assuming your game is worth playing, but that's a topic for another day). Before the release, it's crucial to have a plan in place, to avoid being left wondering, 'What went wrong?' or 'Why isn't anyone buying my game?' Conduct market research, identify your target audience, analyze the competition, and determine the best marketing strategies. Play and showcase parts of your game, create a free demo to demonstrate its value, and engage with the gaming community. There's much more to consider, but these are the basics.

Ironically, I knew all this and still made the mistake of releasing my game too early, and yes, releasing too early is a thing. By doing so, I missed the opportunity to provide keys to influencers on platforms like Twitch and YouTube to spread the word even further. So, always think about 'The Level After Game Release.' Just like progressing to the next level in a game, it presents new challenges, demands new skills, and requires careful navigation. Consider this as a game guide to help you complete this chapter of your game."

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